This is one of the best articles ever written on this subject by a great author. His five thoughts:
1. If you want to attain simplicity in preaching, you must have a clear knowledge of what you are going to preach.
2. If you would attain simplicity in preaching, you must use simple words.
3. If you would attain simplicity in preaching, you must seek to acquire a simple style of composition, with short sentences and as few colons and semicolons as possible.
4. If you would attain simplicity in preaching, aim at directness.
5. If you would attain simplicity in preaching, make abundant use of illustration and anecdote.
To read the whole thing: JC Ryle
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